Trademarks for Creatives

One of the trickiest parts of starting any business is choosing the right name. You need to be sure your name can be trademarked and that you can build a killer Internet and social media presence around it. It gets even trickier with multiple brands, or when the name that appears on your products and services is different from your company name.

You will Learn:

• The five steps you must follow in selecting a name for your business
• “Common law” trademarks vs. “registered” trademarks
• Federal vs. state trademarks vs. service marks
• When can a name be trademarked?
• What do you do when your name cannot be trademarked?

About the Speaker:

Cliff Ennico (www.cliffennico.com), is best known as the former host of MONEYHUNT, the PBS TV series. His weekly business advice column, Succeeding in Your Business, appears in dozens of major newspapers and small business websites. He is also a frequent contributor to Entrepreneur and other magazines. He is the author of 15 books on entrepreneurship and career management. A member of the faculty of eBay University, he delivers talks nationwide on running a successful e-commerce business.