Marketing 3.0-Plan to Profit

The linchpin of any business’ success is marketing.  Researching the market, targeting and branding make up the successful elements of a strategic marketing plan, answering who are a company’s primary customers, what is its value proposition and how to reach and keep customers.

Marketing 3.0:  Plan to Profit is a fast-paced one-session boot camp designed to help you develop such a plan. Not only will you learn how to develop your brand, but you will also gain multiple tools and techniques to understand the marketplace and determine how to distinguish your brand. Participants will begin the process of creating a strategic marketing plan, leaving the session with an outline to allow them to complete and implement the tactics to build a profitable business.

Plus:  Workshop presenter Stephanie Ardrey will stay on after the session to answer specific questions from individual attendees.

• Useful resources and tools for market research, business management, etc.
• How you can distinguish your brand – even in a saturated market
• How to price products and services
• Ways to find, reach and keep customers and generate repeat business
• Realistic advice about financing a business

                                                “Great, practical presentation.”  - Jasminka C.

Instructor: Stephanie Ardrey

Stephanie Ardrey has more than 25 years’ experience of building profitable ventures in sectors such as entertainment, real estate and finance. In founding the Ardrey Group, a more than $250 million marketing and communications firm with offices in seven states, she was a pioneer in multicultural advertising/communications. Her clients have included the California Department of Health Services, Bank of America, the Golden State Warriors, Macy’s of California, Dole Foods and numerous others.

Ms. Ardrey is also the author of “Show Me the Money: The 9Ps To Profit!” and is an adjunct professor at UCLA and Cal State Los Angeles. She has trained thousands of entrepreneurs on business planning and strategic growth, especially advising them on debt and equity strategies.