Science, Industry and Business Library (SIBL)
188 Madison Avenue, Room 15
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Who should attend?
Startups and small businesses
who want to stand out from their competitors, connect emotionally, enjoy brand affinity and
experience social success.
Overview
Have you ever wondered why some brands are so much more successful than others?
Tell me a story…make me care.
Brands that thrive do more than offer compelling features and benefits, Their appeal is personal and relevant, enriched by stories that touch people’s hearts and resonate. These stories weave through everything they touch and do - their products, service, marketing, website, social media, and even company culture. As a result, these brands are more likely to stand out and benefit from top-of-mind awareness for the long haul.
Branding experts with more than thirty years of marketing experience will lead this hands-on workshop. It is structured around a series of small group exercises designed to hone your ability to find and leverage your brand story.
Learning Objectives
At the end of this interactive workshop, you will be able to:
Instructors: Mary Tan Karen Gershowitz |
Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).
Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.