Marketing for Success -

Small Business Action Plan

September 8, 2018

Discover a winning plan to propel your Small Business to new levels. Use proven, successful methods to define the Marketing Planning Process that will:

Define your market and competitors
Identify your market niche and target customer
Develop a compelling marketing plan to attract profitable business

Build a strong foundation for the success of your new or recently launched Small Business.

You will apply your new knowledge during breakout excercises to lift your business to the next level.

Course Outline

What is Marketing
Why is it important to your Small Business?
What is the Value Proposition, What is Your USP?
Where is your market, who is your customer?
Why & How to conduct a Competitive Analysis
Communicating with the potential customers (Advertising, Public Relations, Positioning and Messaging)
Group excercises to create action plans
Next steps & additional resources

SPACE IS LIMITED TO PROVIDE THE OPTIMUM WORKSHOP EXPERIENCE

Nurturing Small Business in the tri-state area with low cost education and free, certified mentoring, since 1964.

Your Workshop Leader:

Ms. Bonnie Rib

Bonnie joined SCORE in 2016. In the past year, she has mentored clients in the Aviatra and MORTAR programs and has co-mentored numerous clients in both the SCORE Kenwood and West Chester sites. Bonnie co-leads the new member meetings and is currently an active member of the Education committee. Prior to joining SCORE, Bonnie worked in the healthcare industry for 33 years, including 17 years with Johnson & Johnson. Bonnie was the Vice President/General manager and leader of multiple healthcare businesses ranging from $50 – 700M since 2005. Bonnie has 17 years of Marketing experience – as both a leader and indidual contributor.

Doors open at 8:30 AM, Workshop begins at 9:00 AM