Live Feed Venice: SCORE Manasota Seminar & Success Strategies for Business Owners Meetup Event

Integrating PR + Digital Marketing:

From Awareness to Loyalty

Come join us for this FREE seminar sponsored by SCORE Manasota, Sarasota County Libraries and Historical Resources, and Sarasota County Economic Development. Refreshments provided by the Friends of both the Selby and Jacaranda Libraries.

Please Note: The speaker for this event will be at Selby Library in Sarasota. Frances T. Bourne Jacaranda Library will have a live feed from the Venice location with the speaker on screen. Questions will be taken from the audience at both locations.

Learn to develop dynamic engagement from start to finish to grow your business.

Understanding the value of public relations and how it integrates with marketing will help business owners more effectively utilize traditional and digital marketing and promotion opportunities. The three presenters are subject area experts who enjoy working together and offer a broad range of experience.

This seminar will cover how to:

• Grow awareness by using PR to promote what you offer and to demonstrate your expertise
• Use digital technology to build and sustain relationships
• Leverage your online reputation to highlight and substantiate your commitment to customer satisfaction

Susan Hicks, PRecise Communications. Susan works with clients to develop concise and clear messaging that will expand public awareness of their business or organization and establish trust in their expertise and knowledge. Along with crafting and distributing news releases and providing PR consultation services, Susan creates content for blogs and social media. Before founding PRecise Communications in 2002, Susan worked in education and social services. She has edited content for books, websites, and local and national publications. Susan’s clients have included SCORE Manasota, Sarasota Music Club, Dattoli Cancer Foundation, Consonant Custom Media, Harbor Style magazine, Florida Southern Roofing, and American Medical Seminars.

Kimberly McClure, White Studios. Kimberly’s expertise is creating well-designed branding vision and effective marketing strategy tailored to each client’s goals. She applies skilled design, coordinated media placement, and meticulous project management to help create successful marketing campaigns. Kimberly works as consultant for national companies, including REDD Remedies, Enzymedica, Genius Central, and Natural Immunogenics Corp., as well as for local nonprofits and businesses. Regional clients she’s worked with include: Boast Volkswagen, New Gate School, Cancer Support Center, Center for Aging Studies, Friendship Centers, The Observer Media Group, Wilde Automotive Group, and Richard’s Foodporium Natural Food Chain. Kimberly owned a publishing company for 15 years before forming White Studios in 2007.

Nick Choat, Digital Strategist. Nick is a franchise owner who knows the challenges small business owners face. He enjoys helping others grow their businesses through better understanding and more effectively utilizing digital marketing strategies and online reputation management. He is the author of an international best seller, “Online or Flatline: The Small Business Owners Guide to Digital Marketing.” Nick’s degree in computer science led to his working with industry giants, including The Walt Disney Company (executive level), as well as for Boeing, VeriSign, and Ernst & Young Consulting. He applies insights gained from his large and small business experience to grow his own business and in his work as a digital marketing trainer and consultant. Nick, a certified SCORE mentor, is a member of SCORE Manasota.

Success Strategies for Business Owners Meetup event sponsored by: