  |
Where
Cobb County Chamber of Commerce240 Interstate North Parkway
Atlanta, GA 30339
Driving Directions
Contact
SCORE North Metro Atlanta
SCORE phone: 678-506-0718
SCORE email: northmetroatl@scorevolunteer.org
Business Model Canvas
This session is on Customer Discovery.
The first step of Customer Discovery is to identify and validate an “unmet-need” in the market—a process referred to as “Testing the Problem/Need” or seeking “Problem-Solution” fit.
Nakia will cover how to move on to “Testing the Solution” the phase of discovery where the company tries to validate “Product-Market” fit.
Once the need is identified
- Can the company build a product that meets that need?
- How will the product/service deliver true value to the customer?
- How much better and/or less expensive does it need to be for customer adoption?
You will learn how to use prototype and minimum viable product testing to validate product-market fit, even for complex technology-based businesses.
The Business Model Canvas is an invaluable tool for businesses from startups and Fortune 500's.
Fee $25
ABOUT our Instructor:
Nakia Melecio is a serial entrepreneur and an executive with over 20 years of experience in founding, operating, and growing successful companies. He has successfully started and grown businesses both nationally, as well as internationally; in countries like Australia, the United Kingdom, Canada, and Africa.
He shares in the thought leadership community through speaking at conferences, publishing works and engaging the community as a business advisor, business mentor, high-tech mentor and startup coach. Mr. Melecio has a master’s degree in Education, Teaching, and Learning, and Educational Technology, bachelor’s degree in Psychology, a bachelor’s degree in Cognitive Science and he also has a Doctor of Psychology, Educational Psychology, Educational Leadership.