Wednesday, September 12, 2018 from 6:30 PM to 8:00 PM EDT
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Check-in starts at 6:00 PM
Bob Zukowski has been involved in marketing and strategic planning for over 27 years. His career ranged from large corporations to his own startups. Over the past 12 years Bob has been a hands-on entrepreneur involved with 3 startup companies all of which were driven by the various tactics available in digital marketing. Bob is also an adjunct professor of economics.
A free SCORE Small Business Workshop co-sponsored by Fairfield Library
Before launching a product or new business, you need to do market research to determine if your product / service has enough potential to attract customers. You need to look at specific industries, major competitors within an industry, market trends within the industry and demographic information to assess if the business or product is viable.
You will learn: