This interactive and informative event will enhance community growth by delivering mentoring and business education services to minority and women-owned business.
Free Event!
Includes Continental Breakfast and Lunch
Session 1: Top 10 Legal Mistakes That Can Destroy a Business (09:00 – 10:15)
When business owners are attempting to grow their companies, legal issues are often put on the back burner. The natural focus is on hiring talented employees, securing customers and generating revenue. Unfortunately, failing to do some basic legal planning can result in costly mistakes, impaired growth and even the untimely collapse of the company.
Topics for this seminar will include (among others):
Brian J. Burt is a Partner with Snell & Wilmer L.L.P., and serves as Chair of the firm’s Emerging Business Group. He was named to the 2015-2018 Best Lawyers in America®, Arizona’s Finest Lawyers, and the 2012-2013 Southwest Rising Stars by Southwest Super Lawyers® lists. Brian is a Harvard educated business lawyer advising entrepreneurs and emerging growth companies in all stages of development, from formation to liquidity. He also represents banks, financial services companies, private investors, and venture capital funds. His full bio: https://www.swlaw.com/people/brian_burt.
Session 2: AFTER THE APOCALYPSE: Action Steps Business Owners Must Take Now to Ensure Facebook is Still a Wise Marketing Investment (10:30 – 11:30)
Now that the Facebook Apocalypse has come and gone (or is currently in slow motion depending on your perspective!) what approach should business owners take with regards to marketing on the platform? Can local businesses still thrive on Facebook? Or should they abandon Facebook for other strategies? And if so, what?
Discover:
Lynn Ruby delivers dynamic, interactive, information-packedpresentations designed to transform the way participants think about using video, email, and social media to market their business. Her presentations give entrepreneurs and small business owners specific action steps on how to use internet marketing effectively, affordably and efficiently. She has spoken to thousands of business owners, explaining complicated technical and marketing concepts in ordinary, everyday language so they can make clear-minded decisions about what to implement in their business. She is Founder and CEO of The Ruby Marketing Agency, a digital marketing services firm in Arizona; a Certified Solution Provider for Constant Contact; and a regular trainer and presenter for SCORE and the Small Business Development Center.
Working Lunch (11:30 – 12:00)
Session 3: The Buyer Seller Dance (12:15 – 1:15)
Frustrated that your salespeople are spending too much time giving away a lot of information that leads to nowhere?
That is not uncommon. Most sales people never learn how to sell. Instead they learn by trial and error or they wing it. They throw features and benefits in the hopes that something sticks. The problem is that it sometimes it works and most of the time it doesn’t.
Mark Kirstein works with successful business owners to further increase sales. He teaches the use of Sandler’s Selling System and other transformative learning models.