Where:
Santa Monica College (Bundy Campus - Room 123)3171 South Bundy Drive
Los Angeles, CA 90066
Driving Directions
Parking:
There is free parking located in the lot outside the room where the workshops are held.Payment:
Space is limited. Please register and pay online to reserve your seat - $45Contact:
Narges SandovalSBA/SCORE Greater Los Angeles
818-552-3206
office.0009@scorevolunteer.org
Crafting A Memorable Brand Story
Consumers - especially Millennials - connect more than ever with the people and the stories behind the brands when shopping for products from ice cream to computers. Think Tom’s Shoes, Airbnb, Nike. This highly participatory workshop is for anyone who wants to discover or further develop their own brand so it will resonate with target consumers.
Crafting A Memorable Brand Story helps attendees over one of the biggest hurdles for entrepreneurs: the challenge of writing down their brand story. Attendees will try proven, quick and innovative writing prompts to investigate important business story elements that can make their brand stronger and more successful. Over the course of this two-hour workshop, each participant will capture their unique story to use to build or highlight their brand.
What You’ll Learn:
• The power of storytelling to stand out in today’s crowded marketplace
• Why sharing your story is especially important for social media
• How you can use the story behind your brand across all your marketing efforts, online and offline
"Kim was knowledgeable, energetic, and inspirational." - Jennifer H.
Instructor: Kim O’Hara
Kim O’Hara holds sell-out monthly workshops where participants enhance their writing skills for use in business and memoirs. In a mere day, she helps people advance through their words, unlock hidden potential and surmount their blocks.
Kim has coached over twenty-five authors in the last two years. As an Intuitive Book Coach with her company, A Story Inside, Kim’s goal for her clients is a finished book as a tool to further sell the brand, whether it is a product or themselves. Her web site www.astoryinside.com is a primary example of using stories to create a brand.
Two decades as a movie producer and screenwriter in Hollywood taught her the art of story development and artistic collaboration. Her movies starred notable actors and screened all over the world.