When

Saturday, February 9, 2019 from 9:00 AM to 11:30 AM PST

Where

Finley Community Center - The Person Senior Wing 
2060 W. College Ave.
Santa Rosa, CA 95401  

 
Driving Directions 

Contact

Sandy Tradewell 
SCORE Chapter 450 
707-548-5814 
sandy.tradewell@score450.org 
   

Workshop: Transforming Your Website Into A Lean, Mean Marketing Machine

Workshop Overview:

Take your website to the next level! Strengthen your marketing foundation to attract and convert more leads through your website. Learn advanced on-site Search Engine Optimization (SEO) strategies, blogging, offer strategies and lead capture techniques. Protect and improve your online presence by keeping your website secure and performing well so Google doesn’t downgrade your site in search results. 

As the premiere marketing piece for your business, your website plays a critical role in growing your customer base. Unfortunately, too many business owners fail to properly leverage their website’s potential. Their site is hit or miss when it comes to attracting, persuading and converting new customer leads.

This workshop is for business owners who already have a website and want to transform it into a more powerful online marketing presence. With the focus on WordPress websites, you’ll learn how to engage customers beginning with the home page and move them into the next steps of the sales and marketing process. Ample focus is devoted to Search Engine Optimization (SEO) and how to leverage site features, including blogging, to better attract attention online.

The workshop includes various interactive exercises, checklists and resources that will support you in improving your site’s role as a powerful “marketing machine.”

Note: While not a prerequisite, it is recommended that participants consider taking the “Planning and Launching an Effective Website” workshop prior to this offering.

Who should attend?  Business Owners who:

  • Want to improve the marketing capabilities of their website 
  • Have a WordPress website or are considering a site on the Internet’s leading development platform
  • Understand the importance of Search Engine Optimization (SEO) and want to learn advanced on-site SEO strategies
  • Want to start a blog or improve their knowledge of blogging
  • Seek to improve the security and page speed of their website

At the end of this workshop, participants should be able to: 

  1. Create an effective, engaging home page.
  2. Develop offers to attract and convert website visitors.
  3. Write more compelling website content.
  4. Optimize their website for search engines (SEO).
  5. Create SEO-optimized blog posts.
  6. Secure their website against hackers and malware.

Presenter’s Current Affiliation:  New Paradigm Marketing Group  https://newparadigmmarketing.com/ 

Tim Smith

Tim Smith is a marketing strategist and communications specialist with over 35 years of experience. He served in a variety of roles in media, advertising agencies and corporate marketing, and eventually held senior-level management positions in each industry.

As a certified marketing consultant, his clients include businesses in various commercial sectors, non-profits and start-ups.

Today, Tim specializes in website development and maintenance and search engine optimization (SEO). He is also a content specialist who has contributed to a wide variety of websites and collateral pieces.