Shorten Your Sales Cycle – Automate Your Marketing

December 5, 2018

• 9:45 am -10:00 am  - Sign in and networking
• 10:00 am - 12:00 pm - Shorten Your Sales Cycle Automate Your Marketing

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories, and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW when their interest is HOT?

Auto-respond campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.

This seminar will help you:

• Learn the difference between automated messages and autoresponder campaigns
• Decide where autoresponders can help you do better marketing communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!

 About the presenter 

   Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a digital marketing and website design agency based in Northeast Ohio. With over 18 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her talented team of developers, designers, and marketing specialists to help small businesses increase profits through their website and build more profitable relationships through the use of online marketing tools.

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops designed to help a business grow through their website and build more profitable relationships through the use of online marketing tools and best practices.We speak on the hottest marketing topics and trends like: 

• Social Media
• Email Marketing
• Video Marketing

You will enjoy our presentations and walk away with some actionable next steps.