Marketing your Business with Facebook Messenger (Chatbots) - 12/19/18
Facebook Messenger bots (also called chatbots) are a relatively new form of technology that takes the basic autoresponder idea and puts it on steroids. With traditional email marketing, you send an email to your list and wait (or hope!) for them to open it to find out about your deals. Even if you write the most creative, interest-grabbing subject lines, many times your emails are competing with hundreds of other marketers and shopping ads, or they’re going straight to the spam folder.
With a messenger bot, marketers can get their message to their clients’ or prospects’ eyes immediately since the notification pops up on their phones or computers.
Why are Facebook Messenger bots worth investigating? Two main reasons come to mind: automating some of your communications is freeing; and Facebook Messenger has 1.3 billion monthly active users worldwide. When used correctly and with a strong marketing plan, chatbots can be used to create strong relationships with your clients and attract new prospects to your business.
In this workshop you will learn:
- How to setup a "chatbot: for your business and build a list to grow your audience
- How to deliver content automatically to your Facebook Business page subscribers
- How to collect email addresses
- How to set up FAQs for your business or service
- How to set up appointments
- How to share coupons or discounts with your followers
- How to use Facebook Messenger with Facebook Live
- How to use chatbots on your website to capture user information
Please feel free to bring your laptop.
Instructor:
Jennene Biggins brings over 19 years Internet and Social Media Marketing experience to her small business clients who seek to build an online presence for their products and services. Jennene is a graduate of Howard University and has founded and operated two successful online businesses, prior to launching her Digital Marketing Consulting company in 2007. Jennene’s expertise in the digital marketing field encompasses social media marketing strategies, online reputation management, email marketing, video marketing and mobile marketing.