Presenter:

Bruce Becker spent 30 years in Marketing and Marketing Research at General Mills.  He was Vice President of New Business Development for the team that introduced Yoplait Yogurt for General Mills.  He has extensive background in all phases of Marketing Research, including product testing, ad testing, new product evaluation, strategic research, survey research and secondary data tracking.

After General Mills, Bruce worked on a new venture for the Minnesota Orchestra, which produced and introduced a line of three videos to introduce children to the Arts. After the Orchestra, he joined MarketTools, Inc. doing custom internet Marketing Research studies for clients.