Digital Marketing Strategies: SEO + Email Marketing

 

This 3 hour practical workshop will feature two subject area experts sharing information and advice on utilizing SEO and email marketing to help grow a business.

The workshop represents a new SCORE Manasota and CareerSource Suncoast partnership, and it will introduce CSS’s new THRIVE initiative, a business accelerator offering training,  co-work space and office suite solutions.

SEO

Google has made some major changes on how Search Engine Optimization is performed and how it is tracked.  Businesses that perform their own SEO have had major challenges navigating these latest changes. Learn how to do SEO for your business by getting back to the basics while understanding Google's new environment.

Specific topics covered:

• What is SEO & how it works
• Google's new environment
• Understanding your competition
• Common SEO Mistakes

About the Speaker:

Scott W. Gonnello, author of “Common SEO Mistakes” and owner of Gonnello SEO, has worked with companies from startups to global corporations on implementing successful SEO strategies.

Email Marketing

The role of email in your marketing mix has changed dramatically.  Email now plays a dominant role in ensuring the effectiveness of your digital marketing engine -- comprised of a website, social media, and of course, email.  Learn how you can take advantage of email's ability to stimulate sales from prospects and customers alike!

Specific topics covered:

• The changing role of email marketing
• How email contributes to your SEO
• Saving valuable time with simple email automation
• Using data to improve marketing performance
• Secrets to creating effective email campaigns

About the Speaker:

Barbara Langdon, owner of Market Momentum, has been working with Constant Contact since 2005 and provides email and social media services to solopreneurs and small busineses.

The fee is $25 prepaid and $30 at the door.

 

About Manasota SCORE: SCORE Manasota is a local chapter of SCORE. Over 90 volunteer business experts provide free, confidential business mentoring and business education services for established businesses and startups. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year SCORE's 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops and educational services to clients in 300 chapters nationwide. In 2017, SCORE volunteers provided 3.6+ million hours to help create more than 54,000 small businesses and 116,000 full-time, part-time and contractor jobs. For more information, visit www.manasota.score.org.

 About CareerSource Suncoast: CareerSource Suncoast is a non-profit dedicated to providing education and tools for employers and job-seekers. Our mission is to recruit, train and retain talent for employers on the Suncoast. An equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. All voice telephone numbers on this document may be reached by persons using TTY/TDD equipment via the Florida Relay Service at 711.

Register Now!