Build Your Marketing Plan to Attract and Keep Your Ideal Customers

MARKETING - PART I OF II

Description:

 Note: This workshop is part presentation, part hands-on working ON your business' specific questions and plans with the help of our SCORE business members who will assist you with the exercises.

Key points:

Develop Your Marketing Plan Part I-
Who is your ideal customer and what unique value do you offer to them?  

This class covers the first necessary steps in developing your marketing plan.  After each concept is presented we will work together to develop Your Mission Statement, Target Customer Profile, Value Proposition, & Elevator Pitch.

 

This class covers the following: 

• Why it is important to understand and lead with your business’ mission statement
• How to document your ideal customer’s Persona
• You will document your value proposition to your customers
• You will write an elevator pitch for your business
• Choose the most attractive segments/channels
• 
  

Presenter: Pat Webb

Pat Webb is a sales and marketing executive with expertise in building global teams. During his career in technology he has led marketing and sales/support organizations in the Americas, Europe, and Asia. Webb enjoys working with new ventures and unproven ideas. Throughout his career he has been involved in helping to launch new products and working with start-up customers as well as established multinationals. He has broad range of experience including Business Planning, Product Planning, Business Development, and Sales. Pat is a Certified SCORE small business mentor and Chair of Santa Cruz County Chapter.