Introduction to Google Analytics 

Explore Google Analytics - a Powerful Tool to Grow Your Business! 

Who should attend?
Small business executives or staff already having a digital presence via a website who want to grow their business via data driven marketing strategy.

Overview

Businesses today are challenged with endless opportunities to market and grow via the web and digital platforms. Many marketing opportunities require multiple strategies to maximize your results. When you understand what marketing approaches are working, what social media are generating conversions, where and what traffic is reacting to your messaging and how to improve your website, you can increase revenues and lower costs.

If you are tired of not understanding how to grow your business, apply Google Analytics to increase your chances of future business success online. By using some basic Analytics steps you’ll be able to identify who is coming to your website, the source of that traffic, what visitors are doing when they access the site, and what could be getting in the way of your marketing success.

At the end of this workshop, you will have the knowledge to:

• Describe Google Analytics interface, reports, and key metrics essential to understand about your digital marketing strategies
• Pinpoint the best source(s) of your traffic
• Define the content that resonates with your target audience
• Analyze the impact of each marketing strategy, including each social media platform, on conversions
• Plan marketing experiments(“trial runs”) based on Analytics data
• Set goals
• Monitor progress toward goals

After the workshop, put the training to work. Schedule a free follow-up session with a SCORE NYC Mentor to get you started.

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Speaker:  George Gill

George Gill is founder and Senior Consultant of GILL Solutions Management (GSM) (www.gillsolutions.com), which since 1999 has been helping businesses grow and master the power of online marketing by using Google Analytics to plan and measure marketing strategy results. Gill Solutions is based on the premise that nothing is accomplished online unless it is measured. Prior to founding GILL Solutions Business industries, George founded seven startups in the Retail, Service and Business to Business fields.

George created the Google Analytics Mastery Program, with over 700 students and clients in more than 25 countries. He has been a featured speaker at the Digital World Expo, the OBM (Organizational Behavior Modification) Network, and the Chamber Business Forum. He is also a member of the Canadian Business Forum, Toastmasters International and a former board member of the Water Level Alliance.

Workshop Fees:
Online registration $49. Walk-ins $59.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.

Register Now!