What do business guru Gary Vaynerchuck, YouTube sensation PewDiePie, and soccer superstar Cristiano Ronaldo have in common? Video. By 2020 video content is expected to make up 80% of all internet traffic. More than half of those plays are on mobile. Most importantly, users who watch video have increased retention rates of 85%. Business-to Business and Business-to-Consumer organizations and people interested in building their personal brand should be engaging with this population.

This workshop will talk about the importance of using video to support marketing efforts and the best ways to make engaging, interesting, and relevant video content to reach and impact your target market.

We will discuss the most effective types of video for each industry, how to distribute and implement your video content, and highlight the benefits of doing so effectively. If you are just starting your business or trying to grow it, this workshop will give you the inside track on the next step in digital marketing.