Sales & Marketing Powered Up
For Small Business Launch & Growth

• The Basics of Traditional Marketing: Business owners must navigate the ever-changing world of marketing to communicate their company message and ignite the sales engine. Starting with traditional methods is key for establishing a foundation you can adapt to new technology throughout the years.
• Sales Toolbox: Whether selling on-line or face-to-face, there are core selling principles owners must master.   We will equip you with tools to stay ahead of the curve while integrating your sales and marketing initiatives.
• Being Profitable, Memorable and Meaningful:  Once sales are steady and the brand message is established, it’s your job to stay profitable, memorable and meaningful. How will you continue to increase sales over time? How will you build brand loyalty?  How will you stay top of mind? Marketing requires constant reminders of why your customer chose you the first time.
• Why Go Digital? Well, that’s where today’s consumer is! To authentically engage with any audience it is imperative that we dive into uncharted waters. You must seek out and maintain an online presence and connections that wouldn’t occur organically.

Register Now!

Fee: $25 / $30 for walk-ins
Includes Continental Breakfast & Lunch

Free for the first 20 HCC Student/ Faculty/Staff/Alumni and for 10 veterans who register after January 16, 2019

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Featured Speakers:

Ashley Small – Founder/CEO of Medley Inc., PR & Digital Marketing Agency – Ashley Small’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world. In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. She’s since launched a boutique PR and Digital Marketing agency, Medley Inc., and has worked with organizations such as MLB, AT&T, The City of Houston and The Rose Houston to help meet their marketing goals, specifically geared towards African American and Latino consumers. A Google AdWords certified specialist, Ashley’s been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX and more; as an expert in business, technology, social media and public relations. She’s an alumni of the Goldman Sach’s 10,000 Small Businesses program and currently in class 36 of Leadership Houston. Ashley serves on the board of Women Empowering Nations and is the VP of Publicity of the Downtown Houston Toastmaster’s Club. This year, she has the distinct honor of being on the Houston Business Journal’s list of 40 under 40 leading professionals. Through her work in the community, she has educated and trained more than 400 hundred girls and budding entrepreneurs in the areas of technology, social media and leadership development.  A champion for diversity and inclusion, Ashley has tenaciously pursued and secured local, state and national designations such as WBE, DBE, HUB and WBENC.

Austin Tenette is a certified business coach with the Focal Point Coaching organization.   Focal Point is the brain child of Brian Tracy, a business growth specialist, who has authored over 70 books and has served over 5 million people globally via seminars, workshops and self-study programs.  Austin’s practice is focused on accelerating the growth and well-being of business leaders and owners, by focusing on three main areas: strategic direction and execution, customer experience and team dynamics.  Prior to Focal Point, Austin was a successful business development executive with two of world’s largest professional services firms and two leading cloud-based software firms.   Earlier career accomplishments include global recognition for turning around one of the largest business units of an $8 billion services firm. Austin is a native of Southern California and earned an MBA in Finance from UCLA.