Starting a Restaurant (Oakland)

Led by Industry Professional & SCORE Counselor Leland Dear, who has several years of business experience..

Workshop Fee ($40)

Starting a Restaurant

Serious about owning and operating a Restaurant?

Overview:   Anyone thinking about serving food and drink to the public, whether it’s a full-service restaurant or a small local coffee shop, needs to understand the basics of operating a successful establishment. This is a 3 hour introductory course covering the basics of starting a restaurant.

You will learn and discuss:

• Choosing Your Concept
• Researching Your Target market Demographics
• Planning Your Restaurant and Design Layout
• Planning for Equipment and Supplies
• Staffing Needs
• Budget
• Location, Location, Location
• Incorporation
• Business Licenses and Permits
• Planning the Menu
• Choosing Your Technology Tools
• Marketing and Advertising

Led by Industry Professional & SCORE Counselor Leland Dear, who has several years of business experience.

Leland Dear has over 14 years of successful Bay Area restaurant experience, having built, operated, grown and eventually profitably sold his restaurants. 

In addition to providing restaurant expertise, Mr. Dear can help with broader business issues such as:
Strategies on identifying problems and solutions for sales, marketing, operations, customer service, cost optimization, maximizing profits and succession planning,
Running a successful business: Keeping it simple, focusing on the basics, being consistent day in and day out,
Developing a team: How to surround yourself with great people, how to retain them and how to motivate your team,
Real Estate: Best practices in the restaurant business,
Retirement, succession planning, exit strategies, budgeting/finance, analyzing life and health insurance needs.