Where
Venue Location: Naples Accelerator3510 Kraft Road Suite #200
Naples, FL 34119
Driving Directions
"Building Your Brand"
Graphic Design and Marketing 101
This is a must workshop if you want to learn how to build your brand. The presenter will describe:
• The importance of building a strong branding concept vs. focusing on just a logo design
•Why choosing the right fonts, colors, and composition matters
• Who your target market is and how to build your brand to obtain those ideal clients
• Applying the basic principles to your own marketing campaigns to maximize success.
At the end of this session you will understand the basics of:
- Identification of target markets
- Branding concepts and logo designs
- Fonts and text hierarchy
- Color theory
- Development of a marketing campaign.
Moderator:
Katelyn Cassio, A Boston native, Katelyn Cassio has nearly 20 years in the graphic design and marketing industries. Her company, Cassio Marketing Solutions, specializes in graphic design, marketing, printing services, and websites. It is their mission to help other businesses succeed. Katelyn has been a graphic designer since 1999.