Marketing Your Products and Services
Marketing is an important part of any successful business and is something that requires constant attention for businesses of all types and sizes. Too often a business is either started or trying to grow without a well-reasoned marketing plan.
This workshop will provide information on what works and what may not work so well. The following are the key elements of a good marketing plan:
- Strategy: What are you trying to accomplish?
- Product Descriptions: What makes your business and/or products unique?
- Ideal Customer: Who are you trying to reach with your marketing?
- Competition: Who are you up against & how do you compare?
- Pricing: What do you charge & why?
- Advertising & Promotion: How will you reach your target market?
- Budget: How much money will you spend & on what?
- Existing Customers: Does your marketing plan address repeat business from current customers?
- Action items: What tasks do you need to accomplish to meet your marketing goals?
- Measurement: Do you have a way to measure what results you have achieved & where you can improve?
- Forecasting Sales & Margins: What is the expected outcome?
Your Presenter - Steve Veazey
Steve is a member of SCORE Oxford Hills. Steve’s expertise in business planning and management fits well with the elements of marketing important to small businesses. While working full time in a professional services business for 20 years, Steve was responsible for finance and operations, including marketing.