We all know how important a website is to a business’s online strategy. Almost every business, and/or non-profit needs an online presence to reach buyers in the internet age. A company’s website serves as its virtual storefront.
A website is an essential piece of your online marketing strategy. Whether you’re looking to build your first website, or update your existing site you may wonder what it really takes tohave a great website. Having a successful website means you are able to turn your website into an inbound marketing machine.
In this workshop you will learn:
- How to create and build inbound linksWhat elements every website needs to have
- On-page and Off-page Search Engine OptimizationHow to use the right images
- How to keep visitors on your websiteHow to determine the right messaging for your website
- How to educate your website visitors and offer quality content
- Why blogging is importantHow to make content shareable and social
- How to use video as a content toolHow to create a successful
- Call to Action that will drive a visitor to make a decision
- How to use landing pages to capture leads
- Learn how to install and use Google Analytics as a marketing strategy
Feel free to bring your laptop. If you already have Google Analytics installed on your website please bring your most recent report.
**YOU ARE WELCOME TO BRING YOUR LAPTOP**
Instructor Bio:
Jennene Biggins, Principal of Get a Business Mobile App.com and J Biggins Consulting brings over 20 years Internet and Social Media Marketing experience to her small business clients who seek to build an online presence for their products and services. Jennene is a graduate of Howard University and Principal of the Get a Business Mobile App.com and J Biggins Consulting, a boutique Digital Marketing Agency specializing in assisting small businesses leverage the power of digital marketing to generate sales online and offline. J Biggins Consulting’s clientele includes various hospitality companies, non-profit organizations, online magazines, entertainment companies and numerous small businesses.
Jennene’s expertise in the digital marketing field encompasses social media marketing strategies (Facebook, Twitter, etc.), online reputation management, email marketing, video marketing and mobile marketing. As a Mobile Marketing expert Jennene is responsible for the development and execution of Get a Business Mobile App.com's mobile strategy which includes SMS Text Marketing, Mobile Websites, QR Code Strategy/Implementation, Mobile Applications and M-Commerce platforms.