Successfully Marketing Your Business
Description
This half-day workshop will give you the skills you need to successfully marketing your product or service and accomplish the following objectives:
- Be able to identify customers and their needs
- Determine the correct pricing, packaging, and distribution of your product
- Create a promotional plan for your business
- Be able to sell your product
- Be able to get your business online
Marketing is about making people aware of your business and getting them to buy your product or service. In this workshop, we will help you make the right choices when pricing your product or service and making sure the product offerings and packaging are attractive to your customers. Then we will help you choose the distribution method that gets your product or service in front of your customers.
We will then walk you through the different choices you have to promote and advertise your product or service and show you how to make a marketing promotional plan. Because many businesses personally sell their products, we also cover how to do face-to-face selling of your product or service. Finally, we’ll show you how get your business online with a website with ways that your customers can find it!
Chuck Botsford
This workshop is presented by SCORE Business Mentor, Chuck Botsford. Chuck has worked with both small and large businesses in marketing, finance and operations. He spent the first 15 years of his career managing restaurants and, during that time, was a financial controller in a regional restaurant chain. He then became an author and educator as he transitioned to the technology industry. For the past 17 years he was at Microsoft in areas of marketing planning and strategy with both retail customers and enterprise businesses. He has an MBA from the University of Wisconsin-Eau Claire. You can learn more about Chuck at his LinkedIn profile here: Chuck Botsford