Marketing 101:

Understand Your Target Market 

This is a FREE Workshop sponsored by DECD.  Preregistration is required.

Whether you’ve never started a business before, or have run a company for the last 10 years, understanding your target market (customers) and being able to define your brand is key to your future success. It is critical to understand the mindset of positioning and how to think like your customers.

In this workshop, we will help you understand:

• how your product is perceived in the marketplace
• how to differentiate yourself from competitors
• and how to reach your target market by creating a brand that sticks.

Join us for this 2 hour workshop, full of practical examples and group breakout sessions

Your Presenter: Kristan Vermeulen

Kristan Vermeulen started her own PR & Influencer Marketing Consulting business one year ago. Her clients include Sea Bags, CHART Metalworks, Bitter Love and Maine Cat Catamarans. Kristan has extensive public relations and influencer marketing experience in segments including medical, government, beauty, pet nutrition, small business and non-profits. In her experience, Kristan has served as Director of Communications for the Department of Defense in Washington, D.C., prepared speeches for high-ranking generals and directors, crafted strategies for the agency’s internal communications, and managed crisis communications and public relations matters. Kristan has organized press conferences generating significant media coverage in a matter of hours. Kristan also worked with Shady Grove Fertility Center in Rockville, Maryland as their Marketing Manager. She earned placements through various media outlets such as Cosmopolitan Magazine, The New York Times, Women’s Health, and Yahoo! News, as well as dozens of local radio placements around the Maryland area. Kristan also worked with various influencers while working full-time for Sea Bags as their PR & Social Media Manager. Influencers include, fashion and lifestyle bloggers throughout the nation and even pet influencers.

Kristan graduated with a Master of Business Administration in 2015 from University of Maryland University College in Largo, Maryland and a Bachelor's Degree in Business Management in 2011 from Hood College in Frederick, Maryland. Kristan is a recent member of MPRC. She lives in Cumberland, Maine with her husband, daughter and dog Porter.