500 W. Madison St. Suite 1150, Chicago, Illinois 60661
Thursday, March 28, 2019 from10:00 AM to 12:00 PM
How to Name your Brand and Ensure it is Trademarkable
Naming your company is one of the most important things a company does. Just as you would agonize over naming your child, the name you choose communicates a host of messages both intentional and sometimes unintentional in the minds of your target consumer. Your name establishes goodwill and credibility in the minds of consumers. How do you begin to name your company, product or service? In this engaging presentation, Ginna Ryan, Principal of Mauge, Inc. will walk you the process her agency uses for how to best develop a competitive edge for your company, product or service through the brand naming and identity process.
Just as important as the name, is whether it is protectable as a trademark. Stacey C. Kalamaras, Founding Partner of Kalamaras Law Office, LLC will walk you through the importance of protecting your brand from a trademark standpoint and the symbiotic relationship between trademark attorneys and marketing professionals to ensure the best results for the protection of your intellectual property assets. This workshop will set up all small business owners for success and put them on equal footing with companies much larger than them
Presenters:
Stacey C. Kalamaras, is the Founding Partner of Kalamaras Law Office, LLC and a seasoned trademark, copyright and advertising attorney with nearly 30 years of branding experience. She helps small businesses identify, register, protect and commercialize their brands both in the U.S. and abroad, having worked for some of the world’s most beloved brands in more than 150 countries for clients in diverse industries. Prior to going to law school, Stacey was a brand manager and advertising director for the consumer-packaged goods industry. This valuable business experiences gives Stacey unique insight into understanding her clients’ business needs to provide more practical, legal advice. Stacey regularly educates attorneys and small business owners on trademarks and related branding issues.
Ginna Ryan has been a principal of Mauge, Inc. since 1998. Ginna manages the critical responsibility for business development and growth, while continuing with oversight of the operational functions of the agency. When onboarding a new client, Ginna is typically involved in the discovery phase of the process, learning about the organization and/or product Mauge has been hired to work with. Her entire team is involved in the initial naming & branding phase o f the engagement. Mauge currently works with clients in the real estate, hospitality, automotive, consumer brand and professional services arenas. Ginna has assembled an award-winning advertising and design team; she has amassed a celebrated portfolio of work; and has earned the valued respect of her peers. Prior to joining Mauge, Ginna spent 14 years in the financial services arena including Commercial Lending at American National Bank and Private Banking at First Chicago and LaSalle Banks
Registration fee $30.00