Presenter: Jeff Seaver
Jeff Seaver runs Seaver Interactive, a digital marketing and website design firm in Westport, CT. He has been building websites and creating online content for over 25 years and is an accomplished designer, artist and computer expert. Jeff has taught at the graduate school level and lectures widely on technology.
Presenter: Jon Dupree
Jon Dupree runs Calibrate Marketing in Danbury, CT. Jon's experience combines over 20 years in sales and marketing in the B2B world with extensive technological knowledge. He develops marketing strategies for startups and small businesses that improve results and ROI in email, SEO and search and social media, including in-house mentoring and training. He holds an Economics degree from Syracuse University and is a certified ISO 9000 auditor.
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
203-831-0065
score.fairfieldcounty@gmail.com
Content Marketing for Small Business
A free SCORE Small Business Workshop co-sponsored by The Norwalk Public Library
Content Marketing is much more than blogs, white papers and posts. It’s a strategy to deliver valuable, relevant information to a clearly defined audience that drives profitable customer actions. Content marketing is a powerful tool for local small business. It can grow your customers and deliver a positive ROI without investing a ton of money.
This workshop will explore:
- Content Marketing strategy
- Step-by-step planning for implementation
- Targeting your marketing
- Measuring ROI
- Rinse and Repeat
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.