Parking:
There is a parking structure adjacent to the New York Life building on Monterey Road - $5 per hour.
Alternate parking lot located on Arden Ave (east of Central Ave) - flat rate of $5 all day.
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Payment:
Space is limited. Please register and pay online to reserve your seat - $45
Contact:
Narges SandovalSBA/SCORE Greater Los Angeles
818-552-3206
office.0009@scorevolunteer.org
How To Attract Free Media Attention
Have you ever heard someone you know on the radio and wondered how that happened? If you’ve ever wished a potential client would say, “I heard you on the radio” or “I saw you quoted in that article”, regarding you as an established expert in your field, this workshop is for you.
How to Attract Free Media Attention reveals active methods to get you and your business in the media, without hiring a public relations spokesperson. It will help you understand how to reach the target audience you want to reach and discusses a producer’s mindset so you can create your pitch from that point of view.
Bottom line, you’ll learn how you can attract free media attention that can impact how your target market regards you and your company, make it more visible and lead to increased business.
What You’ll Learn:
- To create a compelling list of reasons for reporters to connect with you. This class will show you how and get you started.
- Ways to leverage your media appearances into more business.
- Techniques to control the conversation to ensure your story gets told the way you want it to be told.
- The 3 media mistakes most people make and how to avoid them.
Bonus Offer: A free 20 minute one-on-one follow up phone call to help keep you on track at the request of any attendee.
Instructors: Hank and Sharyn Yuloff
The Yuloffs bring a unique perspective to their workshops. Hank has a 30+ year background in advertising and public relations; Sharyn is an online marketing and human resources expert.
Yuloff Creative Marketing Solutions, (www.YuloffCreative.com), is a full service marketing firm, offering both traditional and technology-based marketing plans. They have been called “a marketing incubator, helping small business owners create a marketing path, then guiding them along that road to success.”
They run marketing bootcamp intensives for small groups of business owners, also working individually with partner-owned firms. The authors of 5 books on marketing, the Yuloffs host a weekly radio show on the Star Worldwide Network, and were selected "America's #1 Coaching Team for Small Business Marketing!"