Pricing For Profit 

“Pricing For Profit” is a lot more than just a catchy phrase. Many small businesses establish their selling prices by simply copying what their competitors charge. While this might accidently work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed costs. But, they also need to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established.

In this workshop, Tim will go over the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

Sponsored by:              

 Presented by:  Bert Seither

Bert Seither is the CEO of The Startup Expert, a national business development firm that helps launch new business and takes existing businesses to the next level.  For over a decade, Bert has assisted thousands of startup and well-established small businesses witih their development needs.  He's assisted clients in a wide range of industries, enabling him to gain insight into a multitude of fields.  He has gained the knowledge of marketing, branding, business automation, sales, business planning and tax reducton strategies -- all keys he believes are instrumental to ultimately starting a small business that can grow over time.

With his tremendous entrepreneurial drive, Bert has also started up some of his own small businesses, and he constantly draws on this experience when working with aspiring and current business owners.  He has been featured in expert interviews on television networks ABC, NBC, and Fox.