Marketing Safety 

This webinar will provide practical techniques for effective communication with stakeholders, leadership, and the public. 

Webinar Outcomes
At the conclusion of this webinar, participants will be able to:

• Explain five techniques for better communication and marketing
• Write an engaging “teaser” to describe their job/position
• Use a communications brief to plan outreach activities

This training is directed towards a very broad safety audience including, but not limited to, law enforcement, planners, engineers, first responders, elected officials, public health, tourism agencies, and safety culture experts. Participants should have some basic familiarity with transportation safety.

Course Presenters

Kevin Elliott, Senior Communication Specialist, ARA
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc. He manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City. 

To register for the webinar, please click on the button below.  Instructions on accessing the webinar will be sent after your registration is confirmed.