Using LinkedIn to Grow Your Business 

For entrepreneurs and small business owners, branding and lead generation are top priorities. Trish McGrath, founder of EDGE Career Solutions, will share her LinkedIn strategies for building a steady sales pipeline and referral network that have resulted in tremendous growth for her local business.

To show how to incorporate LinkedIn into your overall marketing plan and leverage the platform as a lead generation and branding tool. The hands-on workshop will be held in the Simsbury Library computer lab so attendees can learn how to navigate LinkedIn's features while working on their own profiles.

Attract your target market with:

• Build a strong professional LinkedIn profile
  
• Expand your network
  
• Gain credibility as an expert in your field
  

Space is limited; preregistration is required.*
(*The workshop will be in the Library's Computer Lab, where there
are 20 computers. You may bring your own laptop as well.)

Please have your LinkedIn account created prior to the workshop.

Presenter: Trish McGrath

A career transition coach practicing in Simsbury, CT, Trish McGrath helps job seekers and business owners build rewarding professional careers. With experience in higher education, the nonprofit and corporate sectors, Trish specializes in helping clients articulate their professional brand to increase their marketability. She will share the social media marketing strategies that she used to develop a steady sales pipeline and multiple referral streams, resulting in a loyal, nationwide client base.