How to Use Google AdWords for Your Small Business

AdWords or SEO or both? Google Ads have evolved. They are more than text ads. In this workshop you will learn:

- How to set up an AdWords campaign

- Should you use Google or an Expert Consultant

- What keywords should you use and how many

- Understanding your demographics and the best time to display your ad

- The type of Ad best for you and how to write it

- How much should you budget and how to get the best price

- Tracking your results

About Our Presenter:

James A. Mahlmann - NetCetra LLC Managing Partner

James expertise at NetCetra includes: Web Design, Programming, Internet Marketing, Social Media, Email Servers, Web Hosting, Collocation Center for Businesses, Virtual Private Servers and Cloud Applications (Windows and Linux), Spam Filters and On-Line Back Up. He has played an active role in several business organizations including the Monmouth Ocean Development Council and the New Jersey Business and Industry Association. James was a Founding Member of the Coalition for Technical Education, an organization that works with businesses of all sizes and types to bring student interns into their environment and help them upon graduation.