Presenter: Jeff Seaver
Jeff Seaver runs Seaver Interactive, a digital marketing and website design firm in Westport, CT. He has been building websites and creating online content for over 25 years and is an accomplished designer, artist and computer expert. Jeff has taught at the graduate school level and lectures widely on technology.
Presenter: Jon Dupree
Jon Dupree runs Calibrate Marketing in Danbury, CT. Jon's experience combines over 20 years in sales and marketing in the B2B world with extensive technological knowledge. He develops marketing strategies for startups and small businesses that improve results and ROI in email, SEO and search and social media, including in-house mentoring and training. He holds an Economics degree from Syracuse University and is a certified ISO 9000 auditor
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
203-831-0065
score.fairfieldcounty@gmail.com
Advertising Online with Google & Facebook
A free SCORE Small Business Workshop co-sponsored by The Norwalk Public Library
Google and Facebook are the most robust online advertising channels. Each channel has pros and cons. How do you maximize the two?
Blend the two together and they form a powerful single marketing force producing significant results.
You will learn how to utilize the power of Google and Facebook advertising and achieve improved ROI.
• How to incite “branded search” on Facebook, and close the deal on Google• Customizing your Audience on both platforms
• Using Insights and Analytics to measure results
• Targeting your brand name as a keyword to test CTR and conversions
• How to unify messaging across brand channels
• Retargeting using what visitors are searching for
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.