Digital Marketing -
Small Business Owner's Guide
June 1, 2019
If you are a start-up or an existing business that has a developed Marketing Plan and need to understand how to optimize your digital strategy, this workshop will provide the tools to succeed. You will learn specific action steps to align your internet presence with your total marketing plan. Using real life examples and interactive exercises; this workshop will help propel your digital presence.
To get the best results from this intensive workshop you should have a clearly articulated Business Plan that defines your Marketing objectives, including a completed target customer profile and website startegy.
Outline:
- The Foundation – Why a Business Plan, Emphasis on Marketing/Sales
- Positioning Statement – Target Customer, Brand, Unique Value Proposition
- 4 P’s of Marketing – Why Promotion, Supporting the Other 3 P’s
- Digital Strategy – Importance, Reaching the Target, Customer Journey, Sales Funnel
- Core Tactics – Website, Social Media, E-Mail Marketing, Advertising, SEO
- Digital Advertising – Strategy and Tactics for Reaching the Customer
- Content Marketing – The Message, Options, Keeping it Fresh
- ROI – Measurement Tools and Metrics for Continuous Improvement
Takeaways - Worksheets, Glossary and Future Reference
NOTE: Workshops for Social Media – Website Design - E-Mail Marketing – Search Engine Optimization – E-Commerce are offered separately
SCORE is the Non-Profit Resource Partner of the Small Business Administration - U. S. Department of Commerce. Prodiving Free Mentoring & Low Cost Education to the Tri-State Area Since 1964.
Register Now! Space is Limited
Doors Open at 8:30, Workshop Starts at 9:00 AM
WORKSHOP LEADER:
Sherrie is a classically trained consumer product marketer with success in both Fortune 1000 corporations and privately-held entrepreneurial start-ups. Her leadership roles span brand building, innovation, marketing, consumer/customer insight, category management, and strategic sales support for category leaders such as Chiquita, Fresh Express, Fresh Solutions Network, Vlasic, Banquet, and Dr. Scholl’s. Sherrie leverages her marketing and general management expertise to improve brand performance, marketing and sales effectiveness, and total company operations. She expands the scope of marketing beyond its traditional definitions to create innovative business models, strategies, and programs that deliver results. Currently, Sherrie is President & CEO of Sherrie Terry Consulting, which provides interim, part-time, or project-specific Chief Marketing Officer solutions for companies seeking marketing expertise and capacity on a flexible, as-needed basis. Engagements range from strategic planning to program execution and enable clients to capitalize on growth opportunities with greater speed, efficiency, and effectiveness.
A native of Portland, Oregon, Sherrie earned her Bachelor of Arts degree in Business Administration from Lewis & Clark College. She received her MBA in Marketing at the University of Memphis. Her career journey has taken her from Oregon to Washington to Tennessee to Missouri to Michigan and to Ohio, where she and her family currently reside. When she is not working, she enjoys time with family, walking or biking along on the local bike trail, and travelling.