Simple Social Media and Email Marketing Strategy

for Small Business & Nonprofits

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

List of key topics:  

1. Small business marketing today 

2. Setting your goals 

3. Choosing the right message

4. Measuring success 

5. How to get started

List of key learnings  

You will:

• learn how to make the most of the combination of email and social media for your business
• have a greater understanding of marketing basics like goals and objectives.  
• learn what a “campaign” is and what to write about and offer in that campaign.  
• simple but powerful tips for how to get your messages opened and read, shared and socially visible.

GUEST SPEAKER: TRACEY LEE DAVIS

Tracey Lee Davis, founder of ZingPop Social Media, is passionate about helping small businesses grow and succeed through their online marketing efforts. From social media coaching to total management for email marketing campaigns, ZingPop Social Media turns busy small business owners into online marketing rockstars. Tracey Lee is Alignable's 2018 Small Businessperson of the Year for San Jose; a Certified Content Marketing Strategist; a Master Certified Solutions Provider for Constant Contact; a Hootsuite Certified Professional; and the Co-Owner and Vice President of the Women’s Networking Alliance.