Workshop: Marketing Missteps YOU Can Avoid 

Workshop: Marketing Missteps YOU Can Avoid -- 

Start-up companies and commerce giants alike can succumb to marketing missteps. The upshot can range from wasted marketing dollars to missed revenues to damaged customer relationships.  Fortunately, others have already made mistakes so you don’t have to! Discover common missteps and learn how to strengthen your organization’s marketing in this interactive session.

You’ll find out how to run an effective marketing program, with emphasis on branding, content strategy, website, social media, mass emails, advertising, and design. Bring your questions! Not sure where to invest your marketing budget? Come see how experts rank the Return on investment (ROI) of various tactics. You’ll also gain an introduction to marketing metrics and learn how to set your own KPIs. The takeaways are sure to strengthen your marketing impact.

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Speaker:  

Sue Grossbauer, Founder & CEO of The Grossbauer Group in Valpo, has been leading an award-winning integrated marketing team for 29 years. The team operates on the core beliefs of discovery, accuracy, communication, and teamwork to help clients achieve targeted results. Sue has managed projects involving brand communications, marketing strategy, design, copywriting, digital marketing, website development, and technology integration. She is known for challenging traditional ideas and helping teams invent new solutions to their marketing challenges.

  Sue Grossbauer
Founder & CEO of The Grossbauer Group