Where
Arlington Heights Memorial Library500 N Dunton Ave, Arlington Heights, IL 60004, USA
Arlington Heights, IL 60004
Driving Directions
Identify Target Markets & Leverage for Growth
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Description
One of the first mistakes a business makes is to try to sell its product to an audience (market) that is too large. Businesses that are most successful in their early stages of development are those that have a clear value proposition directed at a select group of customers.
Established businesses also benefit from determining who their best customers are and what segments they belong to, so as to better serve them. Learn how to identify the best target markets for your product/service, and how to leverage that information to maximize your sales and profit potential. Come for the knowledge and enjoy the stories.
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Presenter
 Chris Banakis
Chris Banakis, a SCORE North Cook and Lake Counties mentor, has an extensive background in sales, marketing, new business development and strategy. He has served as a mentor and coach for Incubator programs at both high school and university levels. He currently operates a boutique business and technology advisory firm that focuses on smart grid and distributed energy resource technologies.
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