Elements of the Marketing Plan 

Finding the right customers, and crafting the right strategies to attract them to your product or service, are the essential elements to a successful marketing plan.

Defining your target market, understanding your competition, and communicating what makes your product or service unique are the foundation for your marketing plan. In this workshop, you will learn how to write a marketing plan that will drive your business success.

Topics covered include:

• Who are the right customers for my product/service?
• Where do I find them?
• What's the difference between marketing and sales?
• How do I use Twitter/FaceBook/blogging to attract customers?
• How do I get prospects to come to my site?
• Am I conveying the right message to connect with my audience?

Presented by: Bob Gaynor

As a social media specialist, I help small businesses and schools reach out to find new customers and clients using LinkedIn, Facebook and other tools. I will help you grow your business and strengthen customer relationships by building, managing and promoting your business identity online.

Specialties: B2B marketing, marketing management, LinkedIn training, social CRM training, social media outreach, customer presentations, sales training, small business coaching.