Marketing goes beyond a campaign; it’s how you build a relationship with your customers.

In this SCORE workshop, you'll learn the key components of a successful and profitable marketing plan, then build a custom plan based on the needs and budget of your small business.

Core concepts will include:

• Defining goals
• Understanding Key Performance Indicators (KPI) and how to measure them
• Mixing of tactics
• Timing
• Internal marketing elements
• Retention 

 Cost:  $29.95

Presenter Diane Villegas is founder and owner of Big Picture Marketing Strategies, a marketing consulting agency that assists business in creating effective and strategic marketing plans. With over 20 years in the Marketing and Communications fields, Diane's experience spans the non-profit, tourism, medical device, software, film, theater, and telecommunications industries. In addition to her experience in developing  marketing/sales/communication strategy, Diane is also skilled in forecasting, P & L and budget planning and has a solid understanding of business and sales operations. She holds an MBA from UNM’s Anderson School of Management and was a 2014 honoree of Albuquerque Business First's “Top 40 Under 40 Award."

Special thanks to The Loan Fund, our 2019 Workshop Program sponsor!

SCORE Albuquerque helps small businesses grow from start-up through maturity by providing lifelong learning opportunities for business owners.  Clients develop their own path to small business success by accessing one-on-one mentoring, workshops, Q&A sessions, Business Owners Councils, and a national network of resources -- all at no- or low-cost.  Our team of experienced entrepreneurs, business owners, corporate executives and managers are trained mentors who help clients gain clarity to take the next step. SCORE is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. In New Mexico, SCORE also has chapters in Santa Fe and Las Cruces.