SCORE Workshop Series - Developing an Effective Online Marketing Plan: #1 - Building the Brand 

Your brand is a set of features that distinguishes your business or product from your rivals in the eyes of potential customers. It should provide a single, unified image that represents the “face” of your business to your potential customers. This workshop will cover:

• Introduction:  What are micro-moments and why are they important to your business?
• Why do you need to develop a plan, and where to start?
• Developing your Vision & Mission Statements
• Logo Design, Collateral & Sales Materials
• Tools to Use