SCORE Workshop-Developing an Effective Online Marketing Plan: #5- Building the Advertising Campaign
An advertising campaign is a coordinated series of ads with a single idea or theme promoted through multiple media channels. They are usually built to accomplish a particular measurable objective, such as website hits, sales leads or actual sales. This workshop will cover:
- Tactics Overview
- Determining a Budget
- Search Engine marketing (SEM)
SEM 101
Keyword Planner
- Social Ad Campaigns
Targeted
Look-Alike
Boosting
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