One of the most important tools used by you and your competitors is a written proposal to make sales. Learn how your proposal should emanate from your sales discussions, what segments they should contain and how to use them to close effectively

When you receive an effective proposal, what information do you need to have before you agree to purchase whatever is described therein?

• What are the purposes of a proposal
• What are the key elements
• What not to do
• What could be altered or improved
• What you should do
• Why does it work