Nancy Leve held marketing and research management positions in health care, media and non-profit companies for over 20 years. She has started four businesses and currently serves small business owners as an internet marketing consultant via her company, Virtual Fundamentals. This online marketing agency produces marketing plans, websites, email marketing campaigns and social media branding. Learn more about her company at www.VirtualFundamentals.com.
Nancy loves teaching and coaching small business owners on how to be more successful. She has worked in that capacity for The Florida Women’s Business Center, The Jim Moran Institute for Global Entrepreneurship, Broward SCORE, and StartUp Quest.
George Gremse
SCORE Broward
954.356.7263
mail@browardscore.org
SCORE Broward office hours: Monday – Thursday from 10:00 am to 2:00 pm
People are searching online for your products/services. Having a Google AdWords campaign puts your message at the top of the search results page.
Advertising on Google Search Network increases the number of people visiting your website. PPC (Pay- Per-Click) means you only pay for those people who click on your ad to go to your website or call you directly from the ad.
You decide on a budget per day, choose which days of the week you want the ad to run, select the hours for the ad to show and indicate the geographic area where the ad will display. You also need to identify the keyword phrases you wish to be associated with your ad campaign.
Writing good ad copy that differentiates you from your competitors is the final step in creating your campaigns.
Once the campaign is running, you will learn what works and what doesn’t and make appropriate changes.
Learn as much as possible about how to set up your first campaign so you don’t waste money and become discouraged with online advertising.
Costs
Fee: $35 for online pre-registration; $50 at the door. PayPal or credit card accepted with advanced registration. Only credit cards accepted at the door.
Veterans: Please bring your SCORE voucher and register at the door.