When
Wednesday, October 2, 2019 from 6:00 PM to 8:00 PM EDT
Add to Calendar
Check-in starts at 5:30 PM
Presenter: Cliff Ennico
Cliff Ennico (www.cliffennico.com), is best known as theformer host of MONEYHUNT, the PBS TV series. His weekly business advice column,Succeeding in Your Business, appears in dozens of major newspapers and small business websites. He is also a frequent contributor to Entrepreneurand other magazines. He is the author of 15 books on entrepreneurship and career management. A member of the faculty of eBay University, he delivers talksnationwide on running a successful e-commerce business.
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
2038310065
score.fairfieldcounty@gmail.com
Trademarks for Creatives
A free SCORE Small Business Workshop co-sponsored by The Trumbull Library and Coastal Arts Guild of CT
One of the trickiest parts of starting any business is choosing the right name. You need to be sure your name can be trademarked and that you can build a killer Internet and social media presence around it. It gets even trickier with multiple brands, or when the name that appears on your products and services is different from your company name.
You will learn:
- The five steps you must follow in selecting a name for your business
- “Common law” trademarks vs. “registered” trademarks
- Federal vs. state trademarks vs. service marks
- When can a name be trademarked?
- What do you do when your name cannot be trademarked?
- What to do if you receive a nasty “cease and desist” letter from someone that has a similar name
Free Business Counseling
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.me