Nonprofit Basics: Doing Market Research To Validate The Cause

Doing Market Research is a necessary tool to conduct prior to starting a nonprofit or any other business. Failing to conduct this research is equivalent to walking into a crowded room and not expecting to tumble and severely injure yourself. Lack of accurate market research impedes your ability to make informed decisions and assess your progress.

In this workshop we will demystify the market research process and explain how it becomes the driving force to your success.

You will Learn:

How to create a market research that gets you accurate answers
Methods for conducting the research
How to comply the information gathered to validate need
How to use the information for the business plan
How to use the information to recruit BOD
How to use the information for to develop programs and services
How to use the information to identify funding sources
How to use the information to determine location
How to use the information for to develop programs and services

Meet Our Presenter:

Tracy V. Allen is the owner of TVA Consulting and has over seventeen years of nonprofit experience. She is a Nonprofit/Business Strategist, Grant Writer, Speaker, Author, and Educator with over seventeen years of experience. She has helped many people start successful businesses and nonprofit organizations. She brings her strong communication skills, strategic thinking, writing skills, and an in-depth knowledge of nonprofit and business organizations and leverages it to help businesses develop sustainable organizations.

Location: Hartford, CT

Tel: 860-890-6615

E-mail: tracy@tracyvallen.com

Website: www.tracyvallen.com

Please remember:

1. Monitor your emails for any updates to the date/location/time.

2. Our workshops are PAPERLESS, so you will receive an email the day before the workshop linking you to any handouts. You should print it out or load it onto a laptop, tablet, or phone for viewing.

Please Note:

1. You must register online for all workshops. No walk-ins will be allowed for any paid workshops because we cannot take payments on the spot.

2. There will be absolutely no refunds for workshops. You may take another workshop of comparable cost at a later date by sending an email to tracy.allen@scorevolunteer.org.

3. Please download the Zoom app in advance and join the class with enough time to get settled as every workshop will start promptly.

4. Please note that no replays (recording) of virtual classes will be made available to registrants. You must attend classes at their designated time.

Free Business Counseling:

To get free one-on-one business counseling or learn about other SCORE free and paid workshops, please visit our website.

SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.