Build Your Marketing Plan for 2020

In this hands-on workshop, you will work on the marketing plan for your company. You will work with SCORE mentors to answer some of common questions and tackle issues that companies have in developing their marketing plan. 

Key topics: 

• Set your marketing objectives for the year
• Develop your marketing strategy/goals
• Develop your key messages
• Determine your marketing budget
• Develop your tactical marketing plan 
• Measure results and improve your marketing efforts
• Retain your key customers

Your Presenter: Pat Webb 

Pat Webb is a sales and marketing executive with expertise in building global teams. During his career in technology he has led marketing and sales/support organizations in the Americas, Europe, and Asia. Webb enjoys working with new ventures and unproven ideas. Throughout his career he has been involved in helping to launch new products and working with start-up customers as well as established multinationals. He has broad range of experience including Business Planning, Product Planning, Business Development, and Sales. Pat is a Certified SCORE small business mentor and Chair of Santa Cruz County Chapter.