Marketing is the key to business success. Yet it can be overwhelming and complex. How do you know who to reach, how to engage customers, ways to influence them, and track your success? We have the answers. Learn to identify the right marketing programs for the right customers, with the right messaging --- and know if they are effective.
This workshop is the second of a four-part series designed to guide you through developing a comprehensive strategic and tactical marketing plan. All four workshops will be instructed by award-winning marketing and branding expert Maureen Edwards.
The other workshops in this series are as follows:
Eight Simple Steps to Creating Your Company's Brand (9/14/2019)
Insights and Action for an Impactful Website (11/2/2019)
The "Must Know" in Social and Digital Marketing (12/7/2019)
A description of each can be found on our chapter website. You can enroll in each wokshop individually to meet your own business needs.