New York Life
801 North Brand Blvd
3rd Floor (Room 350)
Glendale, CA 91203
There is a parking structure adjacent to the New York Life building on Monterey Road - $5 per hour.
Alternate parking lot located at Arden Ave (east of Central Ave) - flat rate of $5 all day.
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Register and pay online to reserve your seat - $25.00
Intellectual Property and the Business of Licensing
Patents and licensing have recently become an important part of the business landscape. Regardless of size or years in business, every entrepreneur should understand licensing and how to identify, protect and monetize their intellectual property, which includes patents, trademarks, copyrights and trade secrets.
Intellectual Property and the Business of Licensing covers the fundamentals of these topics. It will survey the terminology, available resources, costs, timing and rules of thumb necessary for licensing. Technical, legal, financial and practical issues will be explored to help you estimate patent costs, values and royalty rates. With this information, you will have the foundation for integrating the key elements of intellectual property into your business plan.
What You Will Learn
“Very knowledgeable with good real world examples. More people need to consider this before launching a company.” -Elaine L.
Instructor: Dr. Ted Izen
Ted Izen provides consultation on licensing, intellectual property management and strategic planning to individuals and tech businesses of all sizes, up to Fortune 500 companies. He also has extensive experience in international business development and strategic partnering.
Previously, Dr. Izen served as an executive in industries throughout the high-tech sector. He was President of Rockwell International’s licensing division after working as Vice President of Business Development for a $1 billion division of Lockheed Martin Corporation. Earlier in his career, he was Executive Vice President of Teledyne Systems Company and Vice President of Corporate Planning and Development for Loral Electro-Optical Systems Company.