Advertising on Social Media - 11/5/19 - C0001 

Social media is not as free as it appears. Small businesses who use social media need to learn how to advertise to get the best “bang for their buck.” This workshop will cover advertising options on all of the top social media platforms, with best practices for each. Participants will learn how to create an advertising plan based on their target audience, goals, and budget and how to integrate a paid socialcampaign with content strategy.  

Instructor Bio:

Jennifer Mulchandani is a community leader and small business champion with more than 20 years of marketing and communications experience. Jennifer founded Arlington Strategy in 2012 and is dedicated to using business for the greater good; she works to connect her clients to the communities they serve. Arlington Strategy is a comprehensive branding, marketing, and business strategy firm. Under Jennifer’s leadership, the firm has developed a Marketing Academy for Entrepreneurs, a small-group training and consultancy program that gives entrepreneurs the tools and planning they need to succeed. The firm also provides ongoing marketing and communications support for small business and nonprofit clients.