Organizing and Scheduling to Optimize Your Social Media - 12/10/19 - C0001 

Should you spend 1 hour per day on social media or 10 hours per week? How do you decide which platforms to use in your social media strategy? Can you post the same content everywhere? Learn about how often to post, where to post and what small businesses need to be posting to grow their business. We’ll discuss social media management tools, engagement strategies and how to measure success. 

Instructor Bio:

Jennifer Mulchandani is a community leader and small business champion with more than 20 years of marketing and communications experience. Jennifer founded Arlington Strategy in 2012 and is dedicated to using business for the greater good; she works to connect her clients to the communities they serve. Arlington Strategy is a comprehensive branding, marketing, and business strategy firm. Under Jennifer’s leadership, the firm has developed a Marketing Academy for Entrepreneurs, a small-group training and consultancy program that gives entrepreneurs the tools and planning they need to succeed. The firm also provides ongoing marketing and communications support for small business and nonprofit clients.