When
Wednesday, November 6, 2019 from 6:30 PM to 8:30 PM EST
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Check-in starts at 6:00 PM
Presenter: Jeff Seaver
Jeff Seaver runs Seaver Interactive, a digital marketing and website design firm in Westport, CT. Jeff has been building websites and creating online content for over 25 years and is an accomplished designer/artist, computer expert and teacher. He developed this year's six-part workshop series on digital marketing for SCORE. Jeff teaches at the graduate school level and lectures widely on technology.
Presenter: Jon Dupree
Jon Dupree owns Calibrate Marketing in Danbury, CT. He brings a unique perspective to digital marketing, combining 20+ years in sales and marketing in the B2B world with extensive technological know-how. Along with collaborations with Seaver Interactive, Jon develops successful content marketing strategies for start-ups and small businesses using email, SEO and social media, and provides in-house mentoring and training for clients.
SEO: How to Get Found on Google
A free SCORE Small Business Workshop co-sponsored by Fairfield Library and United Rentals
SEO determines how easy or difficult it is to find your small business, and it's constantly evolving. Mobile devices dominate and being found on local maps is critical.
This workshop shows steps you can use for website, social platforms, and online directories to improve organic results on Google, and local search results on maps and mobile devices.
· How to set up your business on Google Business listings for local search
· Best practices in creating and editing relevant and recognizable content
· Best practices in website structure and navigation for SEO
· The proper use and research of keywords
· Using analytics to measure results and refine content to improve your search standings
Free Business Counseling To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.